Always Stay Connected With Clients

[Tom Church]

Give your clients a way to get in touch with you if anything goes wrong.

Many marketers and business 'gurus' explain that you should maintain constant communication with your customers. , emails, Twitter and even festive cards. Who else thinks that this is bullshit? People come to your business when they need you. Imagine if a petrol station sent you email newsletters and Birthday cards - this wouldn't increase the amount of petrol you buy, it's just a nuisance.

What you should do is give your clients a way of finding you when they need you. Before I left for traveling, I spoke to everyone I've made websites for and told them that if anything were to come up they were to send me an email without hesitation. I gave them an avenue of communication. I explained that there may be times where I wouldn't check for a few days, but that generally I would reply within the week. They all appreciated this and it developed comfort and trust.

I have received a few emails in which they all say sorry for disturbing my travel adventures! How many businesses do you know where the clients are appreciative of the owners circumstances? I've replied to every email within 24 hours, and solved all problems without any fuss. Their problem is your problem. Due to the trust and comfort developed between myself and clients, they have told friends about me and I have more jobs lined up when I get home.

No matter where you are in the world, let them find you.